Duke behavioral economist and three-time New York Times bestselling author Dan Ariely (PhD ’98) teams up with legendary The New Yorker cartoonist William Haefeli (’75) to present an expanded, illustrated collection of his immensely popular Wall Street Journal advice column, “Ask Ariely.”
Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. In this book he explores questions ranging from the humorous ("How can I maximize my ROI at an all-you-can-eat-buffet?") to the practical ("How do I de-stress when I'm trading stocks?") to the sentimental ("Does the human soul have a price?"). This laugh-out-loud summer read reminds readers that existential dilemmas always find their way back to economics.