This new edition of Nechyba’s textbook offers flexibility in topical coverage and includes activities that build upon each other to foster connections among concepts. Microeconomic theory is presented as a way of looking at the world. The book combines intuition, conversational writing, everyday examples and outstanding graphs to set new standards for clarity and rigor without requiring any background in calculus. The author builds on the foundation of individual behavior, demonstrating economic intuition while developing conceptual thinking skills with carefully written analysis. Initial chapters prepare students to understand supply, demand and equilibrium.