Tasveer Ghar ('the House of Pictures') is a collaborative transnational enterprise founded in 2006 by Ramaswamy, a cultural historian of South Asia and the British Empire, and her co-editors of the volume. The virtual site collects, digitizes and documents various materials produced by South Asia's exciting popular visual sphere.
This book brings together a set of essays that take the reader through the everyday and exceptional worlds of Indian popular visual culture. The contributors to this volume, among the leading authorities on the subject, examine media ranging from mass-produced print to photography and film. In doing so, they explore how the dynamics of affect and belief, patriotism and love, consumption and urbanization, animate the vibrant world of Indian popular images.