Spring 2021 Courses
Voices in Marketing: Advertising in French and in Spanish (MMS 273T/FREN 275T/SPAN 275T)
This discussion-based course trains students to analyze all forms of advertising in French or Spanish. Classes explore the history and theories of advertising in the Francophone or Hispanophone worlds, as well as hands-on strategies for analyzing ads, with particular attention to issues such as translation, localization and ethics. Tutorials meet weekly for 75 minutes. Prereq: 204 or equivalent.
- Advertising in French (FR 275T) Mondays 1:45-3. (Professor Deborah Reisinger)
- Advertising in Spanish (SPAN 275T) Monday 1:45-3. (Professor Lisa Merschel)
Voices in GLOBAL HEALTH: Mandarin (GLHLTH 270T/AMES 270T-5)
Through practical and theoretical discussions around case studies, visual texts, and interviews in the target language, we examine healthcare issues from preventing and controlling COVID-19 and healthcare systems to traditional Chinese medicine and environmental health. Guest speakers help us explore the underlying reasons for different beliefs and behaviors, with the goal of creating culturally appropriate interventions. Tutorials meet weekly for 75-minutes. Prerequisite: 4 semesters of language or equivalent - heritage and native speakers are welcome to enroll. Satisfactory/Unsatisfactory
- Mandarin (GLHLTH270T-1/ AMES 270T-5) Monday 1:45-3pm
- Professor: Tianshu He
*while you do not need to be enrolled in GLHLTH 101 to sign up for this course, you may find it rewarding to do so!*
Voices in PUBLIC POLICY in Spanish (PUBPOL 273T/SPAN 273T)
Students will study the development and regulation of community radio stations in Latin America and Latinx America, as well as the politics of radio production. The emergence and regulation of community radio stations has played a crucial role in the design of cultural policies that advocate for cultural diversity and citizen participation. Taking radio as a site of analysis, students will explore the impact of language and culture on public policy and practice. Through case studies, students will examine how radio intersects with issues of social justice, freedom of speech, and language politics, among others. Likewise, students will become familiar with radio as a site of cultural contestation mediated by the State, religion, politics, capitalism, cultural identities, notions of citizenship and participation, and agency. Case studies range from La Voz del Pueblo in rural California to rural radio in the Colombian Andes to Mapuche radio in Chile.
- Tuesday 1:45-3pm
- Professor: Silvia Serrano